Bruce Hardie is Professor of Marketing at London Business School. He holds B.Com and M.Com degrees from the University of Auckland (New Zealand), and MA and PhD degrees from the University of Pennsylvania.

His primary research interest lies in the development of data-based models to support marketing analysts and decision makers, with a particular interest in models that are easy to implement. Most of his current projects focus on the development of probability models for customer-base analysis. Bruce's research has appeared in various marketing, operations research and statistics journals.