Bruce Hardie is an Associate Professor of Marketing at London Business School. He holds MA and PhD degrees from the University of Pennsylvania, and B.Com and M.Com degrees from the University of Auckland (New Zealand).

His primary research interest lies in the development of data-based models to support marketing analysts and decision makers. Current projects focus on the development of stochastic models for forecasting the sales of new products and for customer base analysis. Bruce's research has appeared in academic journals such as Marketing Science, the Journal of Marketing Research, Marketing Letters, the European Journal of Operational Research, and the Journal of Forecasting.