Working Papers
Fader, Peter S., Bruce G.S. Hardie, and Ka Lok Lee (2005), "RFM and CLV: Using Iso-value Curves for Customer Base Analysis." [Abstract] [PDF (373k)]
Fader, Peter S., Bruce G.S. Hardie, and Jen Shang (2009), "Customer-Base Analysis in a Discrete-Time Noncontractual Setting."
Fader, Peter S., Bruce G.S. Hardie, and Ka Lok Lee (2004), "'Counting Your Customers' the Easy Way: An Alternative to the Pareto/NBD Model." [Abstract]
[PDF (149k)] [Associated Excel spreadsheet and note]
Fader, Peter S., Bruce G.S. Hardie, Robert Stevens, and Jim Findley (2003), "Forecasting New Product Sales in a Controlled Test Market Environment." [Abstract] [PDF (140k)]
Fader, Peter S. and Bruce G.S. Hardie (2003), "Can We Infer "Trial and Repeat" Numbers From Aggregate Sales Data?" [Abstract] [PDF (117k)]
Fader, Peter S. and Bruce G.S. Hardie (1999), "Modeling the Evolution of Repeat Buying." [Abstract] [PDF (153k)] (This paper evolved into "A Dynamic Changepoint Model for New Product Sales Forecasting.")

[Click here for details of published papers.]