Old ART Forum Tutorial Materials

Applied Probability Models in Marketing Research: Introduction
(Tutorial at the AMA's Advanced Research Techniques Forum, Monterey, CA, June 2003)
 

Tutorial slides [PDF (179k)]
Supplementary materials handout [PDF (187k)]
Excel spreadsheets: Problem 1 (38k), Problem 2 (20k), Problem 3 (133k)

Applied Probability Models in Marketing Research: Extensions
(Tutorial at the AMA's Advanced Research Techniques Forum, Monterey, CA, June 2003)
 

Tutorial slides [PDF (443k)]
Excel spreadsheets: Problem 4 (63k), Problem 5 (5,136k), Problem 6 (84k)

Applied Probability Models in Marketing Research: Introduction
(Tutorial at the AMA's Advanced Research Techniques Forum, Vail, CO, June 2002)
 

Tutorial slides [PDF (196k)]
Supplementary materials handout [PDF (187k)]
Excel spreadsheets: Problem 1 (34k), Problem 2 (20k), Problem 3 (133k)

Applied Probability Models in Marketing Research: Extensions
(Tutorial at the AMA's Advanced Research Techniques Forum, Vail, CO, June 2002)
 

Tutorial slides [PDF (208k)]
Excel spreadsheets: Problem 4 (5,136k), Problem 5 (802k), Problem 6 (486k)

Applied Probability Models in Marketing Research: Introduction
(Tutorial at the AMA's Advanced Research Techniques Forum, Amelia Island, FL, June 2001)
 

Tutorial slides [PDF (128k)]
Supplementary materials handout [PDF (187k)]
Excel spreadsheets: Problem 1 (39k), Problem 2 (25k), Problem 3 (134k)

Applied Probability Models in Marketing Research: Extensions
(Tutorial at the AMA's Advanced Research Techniques Forum, Amelia Island, FL, June 2001)
 

Tutorial slides [PDF (153k)]
Excel spreadsheets: Problem 4 (5,141k), Problem 5 (685k), Problem 6 (489k)

Applied Probability Models in Marketing Research
(Tutorial at the AMA's Advanced Research Techniques Forum, Monterey, CA, June 2000)
 

Tutorial slides [PDF (101k)]
Supplementary materials handout [PDF (165k)]
Excel spreadsheets: Problem 1 (39k), Problem 2 (25k), Problem 3 (134k)