Talks and Tutorials

Applied Probability Models in Marketing Research: Introduction
(Tutorial at the AMA's Advanced Research Techniques Forum, Santa Fe, NM, June 2007)
 

Tutorial handout [PDF (196k)]
Excel spreadsheets [ZIP (55k)]

Probability Models for Customer-Base Analysis
(Tutorial at the AMA's Advanced Research Techniques Forum, Santa Fe, NM, June 2007)
 

Tutorial slides [PDF (406k)]

Probability Models for Customer Base Analysis
(ESCP-EAP, Paris, March 2007)
 

Workshop slides [PDF (733k)]
Excel spreadsheets [ZIP (1,916k)]

Applied Probability Models in Marketing Research: Introduction
(Tutorial at the AMA's Advanced Research Techniques Forum, Monterey, CA, June 2006)
 

Tutorial handout [PDF (196k)]
Excel spreadsheets [ZIP (55k)]

Probability Models for Customer-Base Analysis
(Tutorial at the AMA's Advanced Research Techniques Forum, Monterey, CA, June 2006)
 

Tutorial slides [PDF (350k)]

Workshop on Customer Base Analysis
(Goethe-University, Frankfurt, March 2006)
 

Day 1: slides [PDF (295k)]   Excel spreadsheets [ZIP (1,910k)]
Day 2: slides [PDF (456k)]

Applied Probability Models in Marketing Research: Introduction
(Tutorial at the AMA's Advanced Research Techniques Forum, Coeur D'Alene, ID, June 2005)
 

Tutorial handout [PDF (441k)]
Excel spreadsheets: Problem 1 (38k), Problem 2 (20k), Problem 3 (133k)

Probability Models for Customer-Base Analysis
(Tutorial at the AMA's Advanced Research Techniques Forum, Coeur D'Alene, ID, June 2005)
 

Tutorial slides [PDF (285k)]

Applied Probability Models in Marketing Research: Introduction
(Tutorial at the AMA's Advanced Research Techniques Forum, Whistler, B.C., June 2004)
 

Tutorial handout [PDF (179k)]
Excel spreadsheets: Problem 1 (38k), Problem 2 (20k), Problem 3 (133k)

Forecasting Repeat Buying for New Products and Services
(Tutorial at the AMA's Advanced Research Techniques Forum, Whistler, B.C., June 2004)
 

Tutorial slides [PDF (443k)]
Excel spreadsheets: Part 1 [ZIP (245k)], Part 2 [ZIP (684k)]

Applied Probability Models in Marketing: An Introduction
(Statistical Innovations "Statistical Modeling Week" Workshop, October 2002)
 

Tutorial slides [PDF (310k)]
Excel spreadsheets [ZIP (1,875k)]
SPSS files (for LatentGOLD) [ZIP (21k)]

Materials for previous ART Forum Tutorials (2000-2003)